Ahead of World Blind Awareness Month this October and in response to global demand, the LEGO Group announces LEGO® braille bricks are available to purchase for the first time through LEGO.com.
The new product – LEGO® Braille Bricks – Play with Braille – is aimed at kids aged 6+ and has been designed so that anyone who is curious about braille, be they blind, partially-sighted or sighted, can have fun getting to know the braille system at home with their family members in a playful, inclusive way.
LEGO Braille Bricks – Play with Braille includes 287 bricks in five colours: white, yellow, green, red and blue. All bricks are fully compatible with other LEGO products and the studs on each brick are arranged to correspond to the numbers and letters in the braille system, with the printed version of the symbol or letter situated below the studs.
The set also includes two baseplates to build on and comes in packaging with braille embossing. To enhance the play experience and support pre-braille skill development, a series of supporting play starters are available on LEGO.com and will teach players how to orient, attach and stack the bricks through well-loved games such as Rock, Paper, Scissors, which all members of the family can take part in.
With its ongoing commitment to make its play experiences more inclusive, the LEGO Group has also partnered with the free mobile app Be My Eyes. The popular app connects blind and partially sighted people with companies to help with everyday tasks through a live video call. As part of the partnership, LEGO Customer Service colleagues will provide confidential, live visual assistance through the app covering support from a wide range of topics from unboxing, to general product support.
The LEGO Group is also pleased to announce that LEGO® Audio & Braille Building Instructions will now become a permanent offering. Inspired and co-developed by entrepreneur Matthew Shifrin who is blind, this experience gives builders the option of having select LEGO building instructions available as audio or text for braille readers.
The full press statement is available online.
You can purchase the braille bricks for £79.99.